Fresh Content Equals a a Bigger Audience

Fresh Content Equals a a Bigger Audience 2560 1709 Atomic Scribe

There was once a time, not too long ago, when someone doing business didn’t need a website. As long as their name could be found in the Yellow Pages (remember them?), people could find their business easily.

But we now live in a different age. Consumers don’t trust businesses that operate without sites, they interact with these businesses through social media, and sales are made increasingly online. While that may be scary to some, it actually creates a huge opportunity to reach a massive amount of people that one wouldn’t be able to reach before. So how can you pull those potential buyers and followers in?

Keep Your Site Looking Fresh

If your site looks like it hasn’t been touched since 1995, chances are visitors will think your business and practices are outdated as well. Fresh content on a site gives the impression that you care about your online presence, and thus that you’re more likely to have a convenient checkout process, updated contact information, and helpful FAQs and online help desks. All of these factors make things easier for the visitor – aka your potential consumer.

Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.

Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.

Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.

Be An Expert… Or Find One

A great way to get people to your site is to create content focused on your industry, such as blog posts and social media. That’s exactly what our own blog is for – we share our take on language services and content creation, in the hopes of showing you what kind of company we are as well as presenting our side of how our services can help you.

So, just like us and language services, you and your employees are likely the best source of information on your business and what you want to convey to your audience. However, writing good, effective blog posts isn’t easy, so feel free to work with a content writing company to save yourself massive time and energy.

A good content creation company will take time learning your business and style to make posts feel more authentic to you. If you can, give them lists of what topics you want featured on your site and socials, and even provide keywords to sprinkle in. Then your posts will be picked up by Google and social media, which will attract new customers, usually ensuring that you recoup any costs used for paying experienced writers.

Look at Your Competitors

A handy strategy is to look at similar businesses in your area or even non-local businesses that have a large internet presence. What do you see that drove you to their site? What keeps you going back? What do you think they’re missing in their online strategy? Sometimes looking at other businesses with a fresh set of eyes can be more helpful than looking over your own for the millionth time.

But whatever you decide to do, make sure online content is a big part of your business and brand’s longevity. We are long past the days when one could thrive without these tools, and instead it looks like the future will be dominated by the internet… so don’t be left behind!

The Future of Online Video

The Future of Online Video 2500 1667 Atomic Scribe

Do you remember what the Internet was like 20 years ago? It was already becoming a constant, and yet it was so different from today’s standards. There was no Netflix, no YouTube, no Hulu. Those three sites are some of the most synonymous with online today, and they all have one thing in common – they’re video content sites.

Cisco released a report earlier this year that predicts video will account for an unprecedented 84% of all Internet traffic by 2018. There will be almost 4 billion users by then as well, which is over half of the world’s population.

Language Barriers

While the Internet can feel like it’s making the world smaller and easier to communicate with, there are still barriers, and this will only magnify as online use grows. The first issue is the language barrier. Overwhelmingly most of the Internet is written or spoken in English, but English is not the world’s most popular native language. With population growth exploding in Asia and Africa, languages such as Hindi, French and Arabic are expected to rise, and Mandarin Chinese will still be a growing force.

Another barrier is that most video content does not have proper captions for Deaf or hard-of-hearing people, or just for those who like to use captions while they watch video (which is a large number of watchers). In the U.S. it’s estimated that almost 40 million people are Deaf or hard-of-hearing, but that really doesn’t even come close to the number of people who prefer captions and transcripts to just watching a video by itself.

What Can We Do?

The way to help combat both of these issues is to provide captions or transcripts for your video content, in English and in other languages. You just have to pay for the translation once, and then you can use it for captions, on a web site for Google indexing and SEO reach, for marketing purposes, to publish, or whatever else you want. And your video content won’t be found via a search without text, so captions and transcripts can bring more viewers to your content.

There are over 7 billion people on Earth, and a majority of those use the Internet for video content. Don’t miss out on reaching as many people as you can with such a simple process as translation and transcription.