There was once a time, not too long ago, when someone doing business didn’t need a website. As long as their name could be found in the Yellow Pages (remember them?), people could find their business easily.
But we now live in a different age. Consumers don’t trust businesses that operate without sites, they interact with these businesses through social media, and sales are made increasingly online. While that may be scary to some, it actually creates a huge opportunity to reach a massive amount of people that one wouldn’t be able to reach before. So how can you pull those potential buyers and followers in?
Keep Your Site Looking Fresh
If your site looks like it hasn’t been touched since 1995, chances are visitors will think your business and practices are outdated as well. Fresh content on a site gives the impression that you care about your online presence, and thus that you’re more likely to have a convenient checkout process, updated contact information, and helpful FAQs and online help desks. All of these factors make things easier for the visitor – aka your potential consumer.
Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.
Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.
Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.
Be An Expert… Or Find One
A great way to get people to your site is to create content focused on your industry, such as blog posts and social media. That’s exactly what our own blog is for – we share our take on language services and content creation, in the hopes of showing you what kind of company we are as well as presenting our side of how our services can help you.
So, just like us and language services, you and your employees are likely the best source of information on your business and what you want to convey to your audience. However, writing good, effective blog posts isn’t easy, so feel free to work with a content writing company to save yourself massive time and energy.
A good content creation company will take time learning your business and style to make posts feel more authentic to you. If you can, give them lists of what topics you want featured on your site and socials, and even provide keywords to sprinkle in. Then your posts will be picked up by Google and social media, which will attract new customers, usually ensuring that you recoup any costs used for paying experienced writers.
Look at Your Competitors
A handy strategy is to look at similar businesses in your area or even non-local businesses that have a large internet presence. What do you see that drove you to their site? What keeps you going back? What do you think they’re missing in their online strategy? Sometimes looking at other businesses with a fresh set of eyes can be more helpful than looking over your own for the millionth time.
But whatever you decide to do, make sure online content is a big part of your business and brand’s longevity. We are long past the days when one could thrive without these tools, and instead it looks like the future will be dominated by the internet… so don’t be left behind!
