Social Media

3 Things Businesses Can Do To Grow Online

3 Things Businesses Can Do To Grow Online 3000 2000 Atomic Scribe

If you own or work for a business, you probably know that new problems are arising every day that past generations didn’t have to deal with. For example, due to the internet, many businesses now have to compete on a global scale and not just locally. But, thankfully, there are some easy ways to set your business apart.

1. Build a cohesive brand

This probably sounds daunting, but that’s why a design-focused company (such as us, Atomic Scribe) is a great partner to have. A business needs a brand to be recognizable, even on a small scale. There needs to be uniformity across a web site and social media so that customers and consumers know who you are and what you do.

In today’s world, you need to stand out. That doesn’t necessarily mean the boldest and biggest. It just means a brand that people know when, for example, you email them. An identity where they automatically think, “Oh, yes, my dentist,” and don’t have to search their mind for how they know you. This also puts you top-of-the-mind for the next time they need to work with someone in your field. So make sure that you have a cohesive brand, and that it hits all points (in person, online, social media).

2. Translate into other languages

As stated previously, the internet has really changed the game for most businesses, for better and worse. Today, your site and brand is capable of reaching people all over the world, which means your audience is no longer only English-speaking consumers.

Most people want to read web sites and buy in their own language. So what should you do to reach these people? Translate your web site. It’s a one-time cost, and you can keep the translation forever. The translation can also be used for social media, print, and more. Best of all, the text will help you show up in search engines all over the world in different languages.

However, be careful. A straight translation from Google Translate may be semi-accurate, but you need to have a human check the translation to make sure it reads like a person and not a robot. Don’t be like the Norway Winter Olympic team that accidentally ordered 15,000 eggs due to a Google Translate error.

“According to a study conducted by Common Sense Advisory, 75 percent of participating consumers stated they prefer to buy products in their native language, and 60 percent claimed they rarely or never bought from English-only web sites.”

“According to a study conducted by Common Sense Advisory, 75 percent of participating consumers stated they prefer to buy products in their native language, and 60 percent claimed they rarely or never bought from English-only web sites.”

3. Blog content

Visitors do not want to be on web sites that are stale. That’s why branding and web design is so important. But many businesses don’t realize that blog content is a big component to a consumer’s judgement of whether to trust a business or not.

For example, take a look at Patagonia’s official blog. They upload brand-related, unique content frequently, post the published articles to their social feeds, and the blog is easy to find via their homepage. This shows to consumers that they are a thriving business and that they are knowledgable about their industry and audience.

On the other side, imagine an outdated website that looks straight out of 1995. There is only a homepage and contact page, with no blog content to be found. Do you think visitors would believe this business is still operating? Or that, if they are, they are modern and forward-thinking? Is there any reason to deduce that the business is knowledgable about their sector? The answers to those questions are likely “no”.

Growth Potential

Image is important, but it needs to be part of a package that makes your business accessible to as many people as possible. You can do that by:

  • Honing a cohesive brand
  • Making your in-person presence, web site, and social media part of a singular narrative
  • Translating your content to reach people who don’t natively speak English
  • Using your expertise about your business to create blog content

At Atomic Scribe, we can help you with all of that. Contact us today to find out how we can be a perfect fit for your business needs.

Why Businesses Should Translate Their Materials

Why Businesses Should Translate Their Materials 2500 1668 Atomic Scribe

Anyone who works with a business knows there are countless numbers of written materials they look over in the course of a day. There’s emails, web sites, reports, contracts, orders, marketing materials, social media, articles, and so much more.

But in the United States, these materials are usually exclusively in English, even though we’re living through a period of non-English language growth that will only increase in the future. That’s millions of consumers businesses might not be reaching.

Increased Reach

It’s imperative to be able to reach as many people as you can with your business. So instead of waiting for a huge percentage of the population to learn English, isn’t it more efficient to translate your materials into popular languages? And since many non-native speakers have difficulty even if they do become proficient in English (let’s face it, English is difficult!), most are more comfortable reading materials in their primary language anyway.

Studies show that 75% of consumers in non-English countries prefer purchasing from sites in their native language, and a whopping 60% say they never or rarely bought from English-only sites. Those are huge numbers.

Online Presence

So what should you translate? Well, your web site is a good start, as it’s usually the first impression a consumer will have of your business. Glaring mistakes from Google Translate or cheap agencies will also be noticed and can impact credibility, so make sure to use a high-quality service.

It may be beyond your budget to translate all your social media into other languages, but you could occasionally translate some of your tweets or Facebook posts. Likewise, blog posts in other languages will bring more people to your site and allow you to impart your business message to millions more. Remember that consumers don’t Google only in English.

One-Time Cost

Translation is just a one-time cost. You pay once, and then you can disseminate those materials to however many people you want for as long as you want. And by translating your materials into Spanish, Mandarin, Arabic, German, and other popular business languages, you’re reaching more people, thereby increasing your sales and likely making back your translation investment quickly. Don’t delay and improve your reach today!

Here’s How Your Podcast Can Reach More People

Here’s How Your Podcast Can Reach More People 2500 1667 Atomic Scribe

If you’re in the podcasting business or plan to join in, you’ve made a smart move. Podcasts are everywhere these days, with the medium taking over as the likes of Serial, How Stuff Works, the Nerdist, and more have becomes go-to conversation starters.

Why are podcasts becoming so popular? One reason is easy access. Most podcasts are free and can be listened to on one’s phone, so they’re perfect for commutes, while making dinner or while bored at work (not speaking from experience here at Atomic Scribe…).

However, just because podcasts are easy to find, that doesn’t mean they’re accessible to all. If you’re Deaf or hard-of-hearing, there’s little chance for you to join in on the podcast revolution.

  • Transcripts make audio and video available to the Deaf and hard-of-hearing.

  • With the text available on your site, Google and other search engines will promote your podcast in the search results more heavily.

  • Sometimes we’re not as clear as we hope to be. Providing a transcript for your listeners ensures they can go back through your work after or while they listen.

That’s where transcription comes in. By simply providing a transcript of your podcast, you reach millions more that can’t listen to your audio.

Transcripts are also useful for those who just prefer reading while they listen or instead of listening entirely, non-English speakers who might need help with some of your content, anyone who wants to quote your podcast on social media or in an article, and to make it easier to translate your podcast into other languages.

Putting a transcript on your site also helps your content be found by Google and other search engines, which brings you a huge amount of potential new followers.

Here’s the thing: you pay for a transcript once and it’s yours to keep forever. You can keep it on your computer and search for keywords and phrases to make sure you’re not repeating yourself in a new episode you’re working on, or you can use the text to write posts, books, and so much more. It’s really a small price to pay to make your podcast accessible to everyone, including yourself!