Market Research

The Rising Popularity of Spanish in the U.S. Business Landscape

The Rising Popularity of Spanish in the U.S. Business Landscape

Spanish is poised to become even more influential, especially in the business world, by the year 2050. So how can your business benefit?

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Enhancing Market Research with Spanish Transcription Services

Enhancing Market Research with Spanish Transcription Services

By accurately transcribing audio and video content, Spanish transcription services offer invaluable support to market researchers aiming to tap into the Spanish-speaking consumer market.

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Make Sure Your Transcription Partner Is Protecting Your Confidentiality

Make Sure Your Transcription Partner Is Protecting Your Confidentiality

In a world of AI-generated transcripts, transcription companies must prioritize confidentiality and take appropriate measures to protect their clients’ privacy.

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Why Is Spanish Transcription Necessary for Businesses?

Why Is Spanish Transcription Necessary for Businesses?

It’s estimated that over 41 million people in the U.S. speak Spanish at home, which is more than twice as many that did so in 1990. And that number is only expected to grow in the coming decades.

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How Transcripts Help Market Research Companies Attract More Clients

How Transcripts Help Market Research Companies Attract More Clients

Instead of your team focusing on tedious transcriptions, you can spend that time and energy on important market research tasks.

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7 Ways to Avoid Bad Transcription Audio

7 Ways to Avoid Bad Transcription Audio

If you record your audio and video for transcription or captioning purposes, it’s important to make sure that your audio is as clear as possible.

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Case Study: Atlanta Market Research Company Transcription

Case Study: Atlanta Market Research Company Transcription

The client was a respected market research company in the Atlanta, Georgia area who required transcripts for eight focus group audio recordings, with five to 10 speakers in each recording.

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Transcription and Translation: The Rise of the Machines

Transcription and Translation: The Rise of the Machines

While we are extremely close to machines being able to understand monotonous, clear English spoken by a single speaker, problems arise when you have recordings with groups of people, difficult audio, and slang and broken English.

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What Is Transcription and Why Is It So Important?

What Is Transcription and Why Is It So Important?

Transcription is an important way to reach more people. Using a transcription company will save you time and effort, and it’s a one-time payment for a growth tool that is yours forever with no secondary costs.

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5 Ways Focus Group Moderators Can Improve Transcripts

5 Ways Focus Group Moderators Can Improve Transcripts

A focus group moderator’s job is not easy, but neither is a transcriptionist’s. Working together, here are some tips for moderators on how to help make their focus group transcripts as high quality as they can be.

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