“We suggest building a relationship with a business or freelancer that you get to know, can hold accountable for their work, and that you trust.”
“It’s imperative to be able to reach as many people as you can with your business. So instead of waiting for a huge percentage of the population to learn English, isn’t it more efficient to translate your materials into popular languages?”
What? Transcription is converting a recorded video or audio track into a written format, such as a Word document. Most companies offer verbatim transcription, where every single thing uttered is written down, including “uh,” “um,” and other such filler words. Clean edited verbatim takes out those filler words to ensure a smoother transcript.
Who? Transcription may sound easy initially, but anyone who has sat down to do a transcript realizes quickly that transcription takes a lot of time, energy and skill.
That’s why professional transcriptionists who have trained in the field for years are so important. Transcriptionists not only are trained to be able to make out difficult audio, but they also must have an impressive knowledge of grammar. Additionally, they must know how to research terms that they hear to find correct matches for spelling and context, like if an interviewee casually mentions an acronym or a prescription drug name. Incorrectly transcribing a term can confuse the speaker’s intent, which is a big problem.
Why? Now to the big question: why is transcription necessary? Is it just an extra cost? Well, no. Transcripts can be used for so many different purposes that it would take too much time to list them all.
But the fact is transcripts are often faster to read than the time it takes to listen to audio or video. It’s also easier to distribute to other people, like clients or coworkers. The text can show up in Google searches, unlike audio or video. The Deaf or hard-of-hearing need transcripts to experience content, and many other people just prefer reading to listening.
We work with companies and individuals in the legal, entertainment, market research, police, government, radio, church, and other fields to make their content easily accessible to all, because that is the main point of transcripts. It’s a one-time cost for content that you can keep forever and use in multiple ways. Make sure you take advantage of transcription services so you don’t miss out.
So many different industries and individuals take advantage of audio and video content today, and that number will grow at extraordinary rates in the next few years. But the work doesn’t end when you have the audio or video in your hands. You need to go one step further and create transcripts for your material. Reasons for this include:
It’s Useful. The amount of time it takes to read text is usually less than watching a video. Also, many people absorb information better through reading rather than audio or visual learning.
Use Text. The text from the transcripts can be copied into anything you want – reports, blogs, e-mails, web sites, study guides, newsletters, etc.
Deaf Accessible. There are almost 40 million Deaf or hard-of-hearing individuals just in the United States. That’s a huge number of people who don’t have access to your material without added text.
Storage. A transcript is much less data to store on your computer, site, or database than audio or video files.
SEO and Keywords. Your text can be used in searches to help bring more visitors to your site. You can also use keywords to help search throughout the text, which can’t be done with just audio and video.
Translate. Transcripts can be more easily and accurately translated into other languages.
So, now you’ve decided that transcription really will help you. Which company do you pick to help you? Here is where an old business adage comes into play: you can have good, fast, and cheap services… but you can only pick two of these qualities and not all three.
That’s very true in the transcription industry. The cheaper the prices, the lower the quality. For some projects, that might be okay, but it’s not for most. That’s why at Atomic Scribe we think the most important element is quality and that paying for a service is useless without it. We promise 98% accuracy or more, and we do so with fair rates and turnaround time.
Interested in transcription services? Get a quote!