Remember: a website is often someone’s first introduction to a business, so you want to make the best first impression you can.
“According to a study conducted by Common Sense Advisory, 75 percent of participating consumers stated they prefer to buy products in their native language, and 60 percent claimed they rarely or never bought from English-only web sites.”
Our slogan at Atomic Scribe is “Human-Powered. Professional. Personal.” Those are the three pillars of our business, and it speaks to our number one concern: building a relationship with our clients so that we can better suit their needs.
A lot of businesses these days are moving away from this model thanks to the internet, especially in the language services industry. It’s more efficient for a transcription company to put their order form online, send out the work to transcriptionists through email, and then send the work back to the client, all without speaking to the client or workers personally. This saves time so that the company can work more on increasing sales.
We don’t like to do that at Atomic Scribe, but we’re not antiquated either. We use an online client portal to accept orders, list invoices, send files, and more, but we also interact with our clients as soon as an order is submitted and throughout the duration of the project. This helps us figure out the client’s needs, see how they prefer things done and customize their project to what works best for them. It’s a mix of technology and personalization that ensures we provide the best service we can for each individual client.
Because as much as technology can be de-humanizing, each client is different from every other client, and a language services company needs to spend the time to notice that and deliver tailor-made work. Treating clients as people and not a number in a sea of orders is key to attaining maximum quality and creating a lasting understanding between partners.