Did you know that it takes (on average) an hour to transcribe 15 minutes of clear audio or video?
So, if you have a two hour-long focus group, that will likely take you a whole workday to transcribe and proofread. And transcription is really, really hard, so it’s unlikely a non-professional will get close to full accuracy. What a waste of your time.
That’s why we recommend using a high-quality transcription service, like Atomic Scribe. Even though this is an extra cost, it will actually save you time and money in the end because instead of your team focusing on tedious transcriptions, you can spend that time and energy on important market research tasks.