No real delivery timeline
Wrong speaker ID
What? Transcription is converting a recorded video or audio track into a written format, such as a Word document. Most companies offer verbatim transcription, where every single thing uttered is written down, including “uh,” “um,” and other such filler words. Clean edited verbatim takes out those filler words to ensure a smoother transcript.
Who? Transcription may sound easy initially, but anyone who has sat down to do a transcript realizes quickly that transcription takes a lot of time, energy and skill.
That’s why professional transcriptionists who have trained in the field for years are so important. Transcriptionists not only are trained to be able to make out difficult audio, but they also must have an impressive knowledge of grammar. Additionally, they must know how to research terms that they hear to find correct matches for spelling and context, like if an interviewee casually mentions an acronym or a prescription drug name. Incorrectly transcribing a term can confuse the speaker’s intent, which is a big problem.
Why? Now to the big question: why is transcription necessary? Is it just an extra cost? Well, no. Transcripts can be used for so many different purposes that it would take too much time to list them all.
But the fact is transcripts are often faster to read than the time it takes to listen to audio or video. It’s also easier to distribute to other people, like clients or coworkers. The text can show up in Google searches, unlike audio or video. The Deaf or hard-of-hearing need transcripts to experience content, and many other people just prefer reading to listening.
We work with companies and individuals in the legal, entertainment, market research, police, government, radio, church, and other fields to make their content easily accessible to all, because that is the main point of transcripts. It’s a one-time cost for content that you can keep forever and use in multiple ways. Make sure you take advantage of transcription services so you don’t miss out.
We’re all here to help the end client get everything from a focus group that they can, which means we’re partners in this. So talk to your project manager. Give them a template, if you have one that you prefer. Don’t be shy about asking for changes. Just as a moderator needs honest feedback from group participants, so too does a transcription partner need to know any changes that need to be made to ensure the highest quality possible.
So many different industries and individuals take advantage of audio and video content today, and that number will grow at extraordinary rates in the next few years. But the work doesn’t end when you have the audio or video in your hands. You need to go one step further and create transcripts for your material. Reasons for this include:
It’s Useful. The amount of time it takes to read text is usually less than watching a video. Also, many people absorb information better through reading rather than audio or visual learning.
Use Text. The text from the transcripts can be copied into anything you want – reports, blogs, e-mails, web sites, study guides, newsletters, etc.
Deaf Accessible. There are almost 40 million Deaf or hard-of-hearing individuals just in the United States. That’s a huge number of people who don’t have access to your material without added text.
Storage. A transcript is much less data to store on your computer, site, or database than audio or video files.
SEO and Keywords. Your text can be used in searches to help bring more visitors to your site. You can also use keywords to help search throughout the text, which can’t be done with just audio and video.
Translate. Transcripts can be more easily and accurately translated into other languages.
So, now you’ve decided that transcription really will help you. Which company do you pick to help you? Here is where an old business adage comes into play: you can have good, fast, and cheap services… but you can only pick two of these qualities and not all three.
That’s very true in the transcription industry. The cheaper the prices, the lower the quality. For some projects, that might be okay, but it’s not for most. That’s why at Atomic Scribe we think the most important element is quality and that paying for a service is useless without it. We promise 98% accuracy or more, and we do so with fair rates and turnaround time.
Interested in transcription services? Get a quote!
With today’s economy and the ease of finding companies outside of the U.S. thanks to the Internet, it seems like outsourcing transcription is more popular than ever. The rates are usually much, much lower than industry standard, mostly due to the companies paying their workers — you guessed it — much, more lower than industry standard. But with the growth of the industry, cautionary tales are growing as well.
Take, for instance, news in late 2012 that involved $140 million dollars, a hospital, and outsourcing. A jury awarded that amount to the family of a woman who died due to what her lawyers say was inaccurate transcription work that her hospital relied on to treat her. The transcription services were outsourced to a company in India, and errors in the transcript led to the victim receiving a lethal dose of insulin that she eventually died from.
Ellen Cushing wrote an article last year on Amazon’s Mechanical Turk, an outsourcing system that allows you to post a job to the site and then have workers complete the task. Sounds great, right? The problem is the workers get paid extremely little (even before Amazon takes their cut) and none have had to pass any test to do the work. You could be receiving work from someone who knows very little English, someone with no knowledge of your business, interests or what you do, or a magnitude of other problems.
From Cushing on Mechanical Turk’s wages:
Ipeirotis has estimated the average hourly wage to be roughly $2, while Joel Ross of UC Irvine’s Department of Informatics places it closer to $1.25—and whatever it is, it’s certainly lower than the federal minimum wage of $7.25.
Why is this important? Why isn’t the cheapest option the best option? It’s the hospital settlement all over again. If workers aren’t making a fair wage, they have no incentive to submit a correct transcript. And without an accurate transcript, what’s the point of even having audio or video transcribed?
Have you had good or bad experiences with transcription outsourcing? Let us know in the comments!
Do you remember what the Internet was like 20 years ago? It was already becoming a constant, and yet it was so different from today’s standards. There was no Netflix, no YouTube, no Hulu. Those three sites are some of the most synonymous with online today, and they all have one thing in common – they’re video content sites.
Cisco released a report earlier this year that predicts video will account for an unprecedented 84% of all Internet traffic by 2018. There will be almost 4 billion users by then as well, which is over half of the world’s population.
While the Internet can feel like it’s making the world smaller and easier to communicate with, there are still barriers, and this will only magnify as online use grows. The first issue is the language barrier. Overwhelmingly most of the Internet is written or spoken in English, but English is not the world’s most popular native language. With population growth exploding in Asia and Africa, languages such as Hindi, French and Arabic are expected to rise, and Mandarin Chinese will still be a growing force.
Another barrier is that most video content does not have proper captions for Deaf or hard-of-hearing people, or just for those who like to use captions while they watch video (which is a large number of watchers). In the U.S. it’s estimated that almost 40 million people are Deaf or hard-of-hearing, but that really doesn’t even come close to the number of people who prefer captions and transcripts to just watching a video by itself.
What Can We Do?
The way to help combat both of these issues is to provide captions or transcripts for your video content, in English and in other languages. You just have to pay for the translation once, and then you can use it for captions, on a web site for Google indexing and SEO reach, for marketing purposes, to publish, or whatever else you want. And your video content won’t be found via a search without text, so captions and transcripts can bring more viewers to your content.
There are over 7 billion people on Earth, and a majority of those use the Internet for video content. Don’t miss out on reaching as many people as you can with such a simple process as translation and transcription.