So many different industries and individuals take advantage of audio and video content today, and that number will grow at extraordinary rates in the next few years. But the work doesn’t end when you have the audio or video in your hands. You need to go one step further and create transcripts for your material.
Reasons for this include…
1. It’s Useful
The amount of time it takes to read text is usually less than watching a video. Also, many people absorb information better through reading rather than audio or visual learning.
2. Use Text
The text from the transcripts can be copied into anything you want – reports, blogs, e-mails, web sites, study guides, newsletters, etc.
3. Deaf Accessible
There are almost 40 million Deaf or hard-of-hearing individuals just in the United States. That’s a huge number of people who don’t have access to your material without added text.
“There are over 7 billion people on Earth, and a majority of those use the Internet for video content. Don’t miss out on reaching as many people as you can with such a simple process as translation and transcription.”
A transcript is much less data to store on your computer, site, or database than audio or video files.
5. SEO and Keywords
Your text can be used in searches to help bring more visitors to your site. You can also use keywords to help search throughout the text, which can’t be done with just audio and video.
Transcripts can be more easily and accurately translated into other languages.